Client: Jazwares
This stop-motion web ad was created to promote the release of new GM licensed Micro Machines. I wanted to have the cars speeding through bright neon graphics and opted for an in-camera approach that incorporated the use of a rear-projection screen and multiple light passes.
The catwalk elements were constructed by Lucy Belgum, and assembled on-site by myself at the makeshift Covid studio. I'll add more behind the scenes photos soon.
One cool thing on the production end I would like to highlight is the dual-winch system for the ceiling lights. Instead of bolting the light array directly to the ceiling, I built a mechanical suspensed rig that allowed either end of the array to be lifted and lowered, and the entire thing swivelled for additional flexibility. This allowed me to adjust the array for the individual requirements of every shot. Neat!
Scenes
Behind the Scenes
the home studio is great because after a long day of animation you can take a small step to the right and start vibing on the moog